E-commerce has now become a main form of sales in regional transactions. However, despite its popularity across the islands, smaller to medium businesses cannot always afford to develop and maintain an e-commerce website. However, online marketplaces in the Caribbean are … Continued
Modern marketing has completely revolutionized the way companies see and approach the consumer. Marketing in the digital world has put the customer at the centre. Companies now have to work to make the customer experience not only enticing but relevant … Continued
One of the greatest benefits of having a website is the flexibility and ability to be open 24/7. Being open around the clock, however, means that a company’s customer service also has to be open 24/7, especially if they are … Continued
Digital Transformation has been a major topic in the Caribbean. Especially, within the last 5 years. In fact, Trinidad and Tobago has recently created an entire ministry dedicated to it. Many factors have to be considered by businesses and governments … Continued
An about me page is a staple on any website. It is especially pertinent for new customers who want to learn more about your business and why they should choose your business over competitors. Yet not many companies dedicate the … Continued
Amazon has continually been one of the most visited and used e-commerce websites in Trinidad and Tobago for the last 10 years. Proving that e-commerce is a very much welcomed and used form of buying goods in the local public. … Continued
The customer experience is not a top priority for many companies in the Caribbean. Yet it is at the core of the success of many companies such as Netflix, Disney and Uber. Understanding and improving the customer experience is one … Continued
Getting more people to your website in the Caribbean can be quite the task. After investing the time and money to open and maintain a website having only a few people visit can be quite a loss. However, there are … Continued
Creating a thorough digital strategy is extremely important especially now as more Caribbean businesses have migrated online. A digital strategy requires a guide to various factors such as digital solutions, social media content, a website and e-commerce. An effective digital … Continued
E-commerce can be an intimidating venture for many Caribbean businesses. However as more e-commerce solutions have come out, many regional companies are seeing the immense benefits of online shopping for both their business and customers. While E-commerce is continuing to … Continued